Nestled within the eclectic tapestry of New York City's East Village, Saint Market Street, EightEightSix emerges as a vibrant ode to Taiwanese cuisine. Here, tradition dances with innovation, authenticity intertwines with modern flair beneath a canopy of dazzling neon lights.

Branding | Interior Graphics | Merchandising | Social Media

Photo Credit: @Stuffbeneats and Ethan-Covey

Working with 886 since its inception, we had the opportunity to shape the brand from the ground up—building its visual identity, experimenting with different styles, and continuously evolving its creative language. The process has allowed us to explore bold ideas and push creative boundaries while developing an identity that grows alongside the restaurant.

Drawing inspiration from Taiwan’s lively night markets and spirited drinking culture, 886’s identity captures the energy, spontaneity, and character of Taiwanese streets after dark. Vibrant colors, playful graphics, and neon accents come together to create a visual language that feels energetic and expressive while staying rooted in the culture that inspired it.

Step inside EightEightSix, and you're transported to a world where every dish is a burst of flavor, and every corner is bathed in the warm glow of colorful neon. From the sizzle of the woks to the laughter of patrons, the restaurant embodies a celebration of life, love, and the joy of shared culinary experiences.

Special Menu Designs

A more realistic illustration style often enhances sales by creating a stronger visual connection with the food, making it look even more enticing and appealing to customers.

886 4th Anniversary Collaterals

Events collaterals designed around the key branding are always fun characters blending Taiwanese and New York together.

Taiwanese Wave Concert Booth Designs

Building on the characters we designed for the anniversary, we introduced these adorable new characters to highlight our food items.

Marketing Solutions

Post Cards | Pitch Decks