GoldCard was established in 1997 as a smart utility solution service provider that went public in Chinese Stock Market in 2012 and currently Goldcard serves over 2000 public utility enterprises and over 35 million urban family users in more than 1500 cities.heir focus is on protecting the environment through innovations in renewable energy and adaptability in the latest technologies.The GoldCard Foundation was founded in 2018 with the goal of helping people, supporting societal harmony, and enriching the lives of people.
The identity of the logo revolves around the heart-shape paperclip with the letter “G” hidden inside. The idea behind the paperclip is that one small invention can have drastic impacts on numerous lives. Innovation has been taken up by GoldCard as a responsibility to reciprocate the love showed to the company by the people and societies who have supported them. The incompleteness of the heart represents GoldCard’s never-ending commitment to its charitable causes.