Serenity Foods China provides great tasting comfort foods that are 100% plant-based with four locations in Hangzhou and Shanghai. They were the winners of the 2016 Green Product Award, which is an annual international competition for sustainable products and services from established firms and start-ups.
We were brought onto their team with the task to shift the brand image to one that is green and eco-friendly. This image was conveyed through the design of their product packaging, menus, posters and name cards. The challenge was to make an appealing first impression of vegan food for a Chinese customer base that might not be familiar with the cuisine.
Branding / Packaging / Posters