Pokee NYC is a lively and ocean-themed fast casual restaurant specializing in Poke, a much-loved Hawaiian cuisine that is made with marinated raw fish on a bed of rice or greens.
In the beginning, bright Hawaii-inspired colors were considered to be included the design. But the final product features a black and white design to emphasize the bright colors of the fish in the bowls. We also created repeating patterns that are easily implemented across all branding platforms.
Logo Design / Branding