Jing Cafe 境咖啡 is a small coffee shop in Xi’an, China. The word ‘Jing’ in Chinese means “in the state of.’ This word can refer to both the physical or mental state. Jing Cafe creates a world where customers can take a break from their busy lives. This concept is the main inspiration for the logo. The landscape in the picture acts as a portal to the Jing Cafe world.
Photo Credit: Chen
Logo Design / Menu