CrossFit Pep is the first gym in China that is certified by the CrossFit Organization of the United States. The intensity in their gym can only be matched by their mascot: The CrossFit Pepper. With heat flowing from their beloved Pepper and the CrossFit workout, members are able put in hard work at their gym.
The main focus of this design was to find a way to show the intensity of CrossFit through the pepper’s look and color. This is why we incorporated an exaggerated and energetic look for the pepper’s face.